[AusRace] From The Australian

[L.B.Loveday]

He's back! Just when you thought it was safe to return to the lounge room,
Tom Waterhouse is coming back to your screens. Diary hears the high-profile
bookie, son of Robbie and Gai Waterhouse, is this week meeting with
advertising reps at major media companies to flesh out a campaign to run
across TV, print and radio in coming months. His personal brand took its
share of knocks before he sold his Tomwaterhouse.com -online bookie business
to William Hill back in 2013. Many people were definitely not fans of the
blanket coverage he paid for -ads and football telecasts, which effectively
made him the face of online betting in Australia. Even former treasurer Joe
Hockey said it was "wrong to have a bookie so -involved in the coverage of
the footy". Five years later, Waterhouse now admits the coverage was
"polarising" and he has learned to take a more balanced approach to media
promotion. But it has not deterred him from buying ad space once more, now
that he controls the Tomwaterhouse.com domain name once again. This time, he
wants to plug not his bookie services but a new site peddling horse tips,
through packages costing subscribers up to $120,000 a year. At that price,
they'd want to be some darned good tips.

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