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</o:shapelayout></xml><![endif]--></head><body lang=EN-AU link=blue vlink=purple><div class=WordSection1><p class=MsoNormal><span style='font-size:14.0pt;font-family:"Arial",sans-serif'>He’s back! Just when you thought it was safe to return to the lounge room, <b>Tom Waterhouse</b> is coming back to your screens. Diary hears the high-profile bookie, son of <b>Robbie</b> and <b>Gai Waterhouse</b>, is this week meeting with advertising reps at major media companies to flesh out a campaign to run across TV, print and radio in coming months. His personal brand took its share of knocks before he sold his Tomwaterhouse.com online bookie business to William Hill back in 2013. Many people were definitely not fans of the blanket coverage he paid for ads and football telecasts, which effectively made him the face of online betting in Australia. Even former treasurer <b>Joe Hockey </b>said it was “wrong to have a bookie so involved in the coverage of the footy”. Five years later, Waterhouse now admits the coverage was “polarising” and he has learned to take a more balanced approach to media promotion. But it has not deterred him from buying ad space once more, now that he controls the Tomwaterhouse.com domain name once again. This time, he wants to plug not his bookie services but <span style='background:yellow;mso-highlight:yellow'>a new site peddling horse tips, through packages costing subscribers up to $120,000 a year</span>. At that price, they’d want to be some darned good tips.<span style='color:black'><o:p></o:p></span></span></p></div></body></html>